Welcome to ABetterPlay.com

Your local Michelin Independent Dealers believe in supporting education, and they are big high school football fans, too! With the A Better Way. A Better Play. high school football program, they are supporting both. This program highlights the best football plays in your local community and pits school versus school and fan versus fan for bragging rights and cash prizes to winning high schools.

Fans are invited to visit ABetterPlay.com to "vote" for their team's best plays. The school with the highest rated play each week will win the $250 "Play of the Week" award for equipment upgrades, books, field trips or whatever the school deems necessary to improve the education experience for its students.

Each "Play of the Week" will become eligible to win the $2,000 "Play of the Season" title. Be sure to support your school each week at ABetterPlay.com, and don't forget to visit your Michelin Independent Dealers whenever you need top-quality automotive service or a new set of Michelin tires because the right tire changes everything.


A Better Way Forward.

Passion, confidence, innovation, teamwork. The same qualities that go into making a great football play go into the tires that we make for your car. Michelin® tires give you confidence to enjoy the road, while helping to keep you safe behind the wheel. Our innovations help preserve natural resources to help keep the planet safe by reducing fuel consumption and reusing end-of-life tires to make new roads, playground surfaces and rail tracks. Our passion for excellence extends to our dealers who provide outstanding customer service and an extensive knowledge of the Michelin® brand. When it comes to making the right tire purchase, trust Michelin. A Better Way Forward®.